Saudia, the flag provider of the Kingdom of Saudi Arabia, has “fast-tracked” its shift to fashionable digital retailing by adopting new Order know-how developed by Amadeus.
The airline has deployed “sensible bridging” capabilities to show conventional PNR reserving information on its legacy Altéa Passenger Service System into single orders on Amadeus’s Nevio platform.
Amadeus stated the provider is now one of many first globally to “operationalise Orders and lay the foundations for contemporary retailing” and the primary provider to changing each PNR and e‑ticket right into a single Order utilizing Nevio sensible bridging.
The agency added: “This paves the way in which for a extra personalised and easy journey expertise.”
Amadeus describes ‘Order’ as a single, dynamic report of every thing the traveller has bought for his or her journey.
It supplies a always up to date view of all providers so an airline can higher serve its clients at each touchpoint from reserving and cost to success and servicing.
Saudia is predicted to have the ability to ship extra versatile provides and tailored pricing. “This transformation marks a foundational step within the airline’s broader ambition to redefine visitor expertise and operational agility via data-driven retailing,” Amadeus stated.
Good bridging permits Saudia to start working with orders and adoption of Nevio whereas making certain enterprise continuity with current conventional infrastructure.
Arved von zur Muehlen, chief industrial officer at Saudia, stated: “Saudia is dedicated to delivering the best normal of visitor expertise and know-how innovation is essential to this goal.
“Shifting to single Orders means we are able to achieve a greater understanding of our visitors, what they’ve bought from us, and our companions throughout your complete journey. Orders are the muse for a extra related journey expertise.”
Maher Koubaa, government vp, EMEA journey unit at Amadeus, added: “Saudia is without doubt one of the airways main the business with its bold transformation program.
“Shifting to Orders with sensible bridging is a crucial milestone that lays the muse for a complete host of recent traveler-centric capabilities. We’re delighted to help Saudia’s continued innovation in airline retailing.”
