SAS continues to construct on its “We Are Scandinavia” communication idea with a brand new marketing campaign that includes Swedish actor Joel Kinnaman. The marketing campaign goals to strengthen SAS’ premium positioning and spotlight what actually makes the airline distinctive — its Scandinavian identification.
The marketing campaign explores what it means to be Scandinavian: progressive, forward-thinking, and with naturally excessive expectations of high quality and expertise. With this as a basis, SAS tells the story of an airline that displays those self same values, as a result of there is just one airline that meets the requirements of Scandinavians themselves.
Including a world contact to the marketing campaign, the Swedish actor Joel Kinnaman narrates the story of the film-based creatives. With a world profession spanning main roles in each Hollywood and Swedish productions, Kinnaman embodies the areas spirit and authenticity on the coronary heart of SAS’ identification.
Internationally, the marketing campaign highlights SAS as Scandinavia’s solely airline, emphasizing that SAS is run by the identical outstanding individuals who outline the area’s progressive spirit.
Developed by SAS’ along with Åkestam Holst, the marketing campaign will primarily run in Scandinavia however can even seem internationally at sure occasions and throughout chosen channels beginning October 27. The 360° marketing campaign consists of TV, on-line video, digital show, out of doors, and social media promoting.
Video:
by way of @YouTube
This entry was posted in All and tagged SAS, Scandinavian Airways-SAS on October 27, 2025.
