Calgary Airports has revealed a refreshed model id that displays its optimistic and deep connection to the Calgary area. The model operates YYC Calgary Worldwide Airport and YBW Springbank Airport. The rebranded emblem induces visible id, tone and naming conference impressed by YYC’s operation, its workers and its visitors.
New model id
Calgary Airports operates the YYC Calgary Worldwide Airport and YBW Springbank Airport. Its authorized identify, which is The Calgary Airport Authority, will stay the identical; nevertheless, it can now be often called Calgary Airports. The corporate believes that Calgary Airports is a reputation that higher displays operations at each YYC and YBW, believing it’s a dedication to readability and approachability. Chris Dinsdale, president and chief government officer at Calgary Airports, mentioned that Calgary Airports connects Calgary to a world of potentialities. He mentioned:
“This model evolution is about greater than a brand new look – it’s about aligning our id with the power, ambition and authenticity that outline our airports, our individuals and our area, Calgary Airports connects Calgary to a world of potentialities.”
Discovering Inspiration
The brand new model was formed by the airport’s group and visitors, and all the course of took a yr. In accordance with the airport, the result’s a model that feels acquainted and refreshed, anchored by a modernised YYC emblem with an upward slant that displays the momentum and power of the airport’s formidable plans for the longer term and its present place within the aviation trade.
The model platform additionally attracts inspiration from Calgary’s civic model known as Blue Sky Metropolis, drawing upon themes of a number of potentialities, blue sky and heat welcomes. The corporate believes that the brand new visible id introduces a hotter, extra welcoming tone that displays the genuine care and experience of the individuals behind the scenes. It was impressed by on a regular basis operations at YYC and Alberta’s panorama. Jocelyn Alexander, supervisor, digital, social and inventive content material at Calgary Airports, commented that:
“YYC is a novel and sophisticated model, one which many Calgarians have embraced to symbolize extra than simply our airport, however our total metropolis. We love sharing our name signal with Calgary and are excited to create a model that can stand out as YYC Calgary Airport – a protected port, a crucial connector, a brand new journey, and the consolation of house.”
Key factors to recollect:
The authorized identify, The Calgary Airport Authority, stays unchanged. Calgary Airports must be used when referring to the organisation that manages and operates YYC Calgary Airport and YBW Springbank Airport; nevertheless, when referring to the airport, YYC Calgary Airport or YYC Calgary Worldwide Airport must be used, together with YYC.
What are your impressions of the brand new model? Depart your feedback under.
