Alaska Airways has unveiled a brand new Boeing 787 livery and confirmed two new transatlantic routes to London and Reykjavik. This marks a serious step in its efforts to determine Seattle as a worldwide gateway.
The airline plans to launch the brand new worldwide routes in Might 2026, coinciding with the debut of its up to date livery for the Boeing 787-9 fleet. Alaska Airways, now working beneath a standard mum or dad firm with Hawaiian Airways, will preserve its distinct model id.
All Dreamliners will fly beneath the Alaska title, whereas Hawaiian will proceed working its Airbus A330s.
“Our new 787 exterior embodies Alaska’s transition to a worldwide airline with magnificence, grace, and a nod to our heritage. As we considerably increase to new locations across the globe, we’re longing for increasingly vacationers to acknowledge our new livery,” stated Andrew Harrison, Alaska Airways Chief Business Officer.
The brand new livery reportedly attracts visible inspiration from the Northern Lights. The design options deep midnight blues, emerald greens, and flowing aura strains that purpose to seize movement and light-weight. A horizontal stripe alongside the fuselage references the airline’s Seventies and ’80s branding.
In keeping with the airline, the brand new look will roll out beginning in January 2026, with the whole Dreamliner fleet anticipated to be within the new livery by spring. The airline presently has as much as 17 Boeing 787-9s on order to help its long-haul ambitions.
Alaska Airways to Launch London Flights
Alaska Airways will start day by day nonstop flights between Seattle–Tacoma Worldwide Airport (SEA) and London Heathrow (LHR) in Might 2026. This day by day flight will probably be operated by the Boeing 787-9 and can mark Alaska’s first long-haul transatlantic route.
The Boeing 787-9 will probably be configured with 34 lie-flat Enterprise Class seats and 266 financial system class seats. Nonetheless, Alaska has but to verify the precise launch date or schedule particulars for the brand new service, and tickets are anticipated to go on sale later in fall 2025.
Furthermore, this route is Alaska’s entry right into a extremely aggressive hall presently served by British Airways, Delta Air Strains, and Virgin Atlantic. The airline is banking on its codeshare partnership with British Airways, a part of the oneworld alliance, to assist drive connecting site visitors past Heathrow.
In keeping with the airline, roughly 400 passengers fly between Seattle and London day by day, making it one of many busiest intercontinental metropolis pairs from the Pacific Northwest. Alaska sees its entry as a possibility to increase seat capability and premium choices, notably for vacationers originating in Washington state, Alaska, and Hawaii.
Flights to Reykjavik, Iceland
Additionally launching in Might 2026 is a seasonal summer time route between Seattle and Keflavik Worldwide Airport (KEF), serving the Icelandic capital, Reykjavik. The day by day flight will probably be operated by a Boeing 737 MAX 8 plane, that includes 159 seats – 12 in home top quality and 147 in financial system.
This new Reykjavik service will run throughout Iceland’s peak tourism season, when the nation’s lengthy daytime appeal to massive numbers of leisure vacationers. The 737 MAX’s vary makes it well-suited for mid-length transatlantic routes like this one.
Alaska will face direct competitors on the route from its personal codeshare companion Icelandair, which presently flies as much as three day by day flights between Seattle and Keflavik. Regardless of the capability overlap, Alaska views the route as strategic, not only for tourism demand to Iceland however for onward one-stop connections to mainland Europe.
Nonetheless, the airline has not but confirmed whether or not its top quality seats on the 737 MAX 8 will probably be marketed as enterprise class, premium financial system, or beneath one other designation for this route.
Whereas nonetheless restricted in scope, this summer time route provides a second European vacation spot to Alaska’s rising intercontinental community and affords a direct entry level into the Nordic area.
Moreover, these two route will help Alaska’s loyalty program prospects, who will be capable to earn and redeem miles on the brand new flight, including additional integration with oneworld alliance advantages.
Featured Picture by way of Alaska Airways
