It is a new period for Alaska Airways and Hawaiian Airways. In a long-awaited announcement on Wednesday, the 2 carriers revealed their brand-new mixed loyalty program, which has a brand new identify: Atmos Rewards.
This system will function the one loyalty program bridging Alaska and Hawaiian, which proceed to fly as distinct manufacturers even after merging final 12 months beneath one guardian firm.
One program overlaying two airways makes Atmos Rewards distinctive amongst U.S. airways. It is extra paying homage to how some European carriers linked manufacturers after mergers (assume: Air France and KLM for the Flying Blue program).
Alaska and Hawaiian’s new Atmos Rewards program will supply a number of frequent flyer perks not seen at any rivals. For example, top-tier elite standing members will get limitless complimentary space-available upgrades to lie-flat business-class seats on long-haul flights.
And, uniquely, Atmos Rewards members shall be allowed to decide on how they earn factors and standing.
Nevertheless it would not be a serious airline loyalty announcement in 2025 with out some massive bank card information.
As a part of the Atmos Rewards launch, the carriers unveiled a brand-new premium card filled with new perks, together with lounge visits and world companion journey awards — to not point out bonus factors on all swipes exterior the U.S.
The reveal of this new mixed Alaska-Hawaiian loyalty program had been maybe essentially the most anticipated ingredient of this blockbuster airline merger.
Atmos Rewards will spell the top of the long-standing HawaiianMiles program beginning this October. And, it would usher in a brand new period for the Alaska Airways Mileage Plan program, which had been a favourite of frequent vacationers hoping to stretch their factors and miles on each Alaska and its spectacular companion community.
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This new loyalty reveal comes as the 2 carriers are already embarking on massive adjustments collectively, together with a rising checklist of long-haul flights to Europe and Asia out of Alaska’s Seattle-Tacoma Worldwide Airport (SEA) house base.
“It’s totally a lot in service of our new world community, being the fourth main world participant within the US, after which utilizing rewards as a method to get folks enthusiastic about our model,” Brett Catlin, Alaska’s loyalty chief, mentioned in an interview with TPG main as much as Wednesday’s announcement.
Here is what to learn about this system, the adjustments and the premium bank card the airline additionally unveiled on Wednesday. The latter shall be intricately related with almost each facet of this system.
5 massive issues to learn about Atmos Rewards
Alaska’s helpful companion award chart, a TPG favourite for redemptions, is not going anyplace.Excessive-level elite standing will now include larger thresholds but in addition an alluring new perk: free upgrades to lie-flat business-class seats.Subsequent 12 months, Atmos Rewards members will be capable to select how they need to earn factors and standing: through eligible {dollars} paid for airfare, distance flown or segments flown.There is a new premium bank card, the Atmos™ Rewards Summit Visa Infinite® Credit score Card, which comes with fast-tracked standing, lounge passes and world companion journey awards, all for a $395 annual payment.Transfers to Bilt Rewards at a 1:1 ratio will stay in place (at the least, for now).
The data for the Atmos Rewards Summit Visa Infinite Credit score Card has been collected independently by The Factors Man. The cardboard particulars on this web page haven’t been reviewed by the cardboard issuer.
What to know concerning the Mileage Plan/HawaiianMiles transition
Let’s get to the logistics of Atmos Rewards, beginning with a couple of high FAQs.
The identical is true for HawaiianMiles members who already linked their accounts to Alaska Airways Mileage Plan.
What concerning the HawaiianMiles program?This system will formally finish Oct. 1. At that time, your HawaiianMiles account shall be robotically transferred to Atmos Rewards.What occurs to the miles you’ve gotten in your account?They’re going to switch over to Atmos Rewards at a 1:1 ratio. That goes for each Alaska miles and Hawaiian miles.What in case you already had an Alaska Airways bank card?The Alaska Airways Visa Signature® bank card is now referred to as the Atmos™ Rewards Ascent Visa Signature® Credit score Card.
The Alaska Airways Visa® Enterprise card is now referred to as the Atmos™ Rewards Visa Signature® Enterprise Card.
Most card advantages will not change, however we’ll define a couple of tweaks in a second.
What concerning the Hawaiian Airways® World Elite Mastercard® and the Hawaiian Airways® World Elite Enterprise Mastercard®?These playing cards will stay unchanged. The playing cards will proceed to earn HawaiianMiles till Oct. 1.
After Oct. 1, these miles will switch to Atmos Rewards.
These playing cards will now earn standing factors as nicely.
The data for the Alaska Visa Signature, Atmos Rewards Ascent, Alaska Airways Visa Enterprise, Hawaiian Airways World Elite and Hawaiian Airways World Elite Enterprise has been collected independently by The Factors Man. The cardboard particulars on this web page haven’t been reviewed or offered by the cardboard issuer.
Incomes factors and standing with Atmos Rewards
Underneath the brand new Atmos Rewards program, you will see some barely totally different terminology:
Miles shall be often called “factors.”You may earn standing by accumulating “standing factors.”
How do you earn standing factors?
This is without doubt one of the extra unusual twists of Atmos Rewards. Beginning later in 2026, members will be capable to select how they earn factors and standing factors.
Your three choices:
Earn 1 standing level for each mile flown (“distance-based”).Earn 5 standing factors for each $1 spent on flights (“revenue-based”).Earn 500 standing factors for each phase flown (“segment-based”).
You may be allowed to vary your choice as soon as per 12 months.
For years, we have seen airways shift towards calculating standing based mostly on how a lot cash you spend with the airline.
However Alaska had been the outlier, nonetheless labeling prospects as “elite” based mostly on what number of miles they flew.
Now, Atmos Rewards members can select both of these two choices or achieve standing by flying a set variety of particular person flight segments.
Alaska executives count on segments shall be a preferred possibility amongst Hawaiian passengers who ceaselessly journey between neighbor islands.
Bank cards supply a lift
Irrespective of which path to standing you select, you’ll earn further standing factors through an eligible Atmos Rewards bank card.
Members with the brand new Atmos Rewards Summit card will earn 1 standing level for each $2 spent on purchases. They’re going to additionally get 10,000 standing factors every card anniversary.Atmos™ Rewards Ascent Visa Signature® (beforehand Alaska Airways Visa Signature) and Atmos™ Rewards Enterprise Visa® (beforehand Alaska Airways Enterprise Visa) cardholders will earn 1 standing level per $3 spent. These cardholders shall be restricted to 30,000 standing factors this 12 months, however that cap will finish after 2025.Hawaiian Airways World Elite Mastercard members will likewise earn 1 standing level per $3 spent from Oct. 1 on, with a 30,000-point restrict in 2025.
Revamped elite standing tiers
As a part of the Atmos Rewards rollout, elite standing will sound a bit of totally different.
You may see the top of Hawaiian’s Pualani standing and what’s primarily a rebranding of Alaska’s MVP tiers.
Alaska will enhance the qualification necessities for its high two tiers, too:
Pualani Gold
20,000 standing factorsNo changeRubyGoldMVP Gold
Pualani Platinum
40,000 standing factorsNo changeSapphirePlatinumMVP Gold 75K80,000 standing factors+6%EmeraldTitaniumMVP Gold 100K135,000 standing factors+35%Emerald
Word that the qualification adjustments talked about above will take impact in 2026 for Atmos Rewards members qualifying for 2027 standing — this is not for subsequent 12 months’s standing necessities.
Moreover, Atmos Rewards Platinum and Titanium elite members will get a one-time head begin on incomes 2027 standing:
5,000 standing factors for Platinum members20,000 standing factors for Titanium members
International upgrades
Most U.S. airways supply elite standing members complimentary upgrades to their home first-class recliners.
Alaska is taking that one (massive) step additional.
Atmos Rewards Titanium members shall be eligible for limitless free upgrades to long-haul, lie-flat business-class seats on Alaska and Hawaiian flights.
No, you will not want a one-time certificates like a JetBlue Transfer to Mint or an American Systemwide Improve.
“Even in case you’re sitting within the again,” Catlin mentioned, “we’ll put you in a lie-flat business-class seat, together with on our 787 suites with doorways, in order that seat won’t exit empty if there is a Titanium sitting in the principle cabin.”
That is particularly notable as Alaska ramps up world flying from Seattle, together with new flights to London, Rome and Seoul, South Korea, deliberate to launch subsequent spring.
In the event you’re an American Airways AAdvantage Government Platinum member and your ears simply perked up, we must always observe: This profit doesn’t lengthen to companion elite members. The improve perk shall be unique to Atmos Rewards Titanium members flying on Alaska- and Hawaiian-operated flights.
Redeeming
If there was one factor TPG staffers and frequent vacationers had been nervous about in Alaska’s loyalty revamp, it was award redemptions.
Alaska’s Mileage Plan (and miles) have routinely ranked among the many most dear of any airline, because of the service’s companion award chart, which has often supplied well-priced award house — reminiscent of seats in American’s brand-new Flagship Suites this summer season.
Alaska executives informed me its Mileage Plan award chart will stay intact as a part of this shift to Atmos Rewards.
“We’re actually pleased with the place our redemptions are at, significantly on the companion facet,” Catlin mentioned. “Now we have no plans at this level to seriously change how we’re structuring redemptions.”
He did observe, although, that the service might want to make some updates to its chart to account for brand spanking new long-haul Alaska and Hawaiian flights, however this ought to be reassuring information for former Mileage Plan followers.
Communities
The Atmos Rewards program can even supply a handful of loyalty communities with particular promotions and reductions for vacationers, together with Mileage Plan’s Membership 49 for vacationers within the nation’s forty ninth state and Huaka’i by Hawaiian, which provides Hawaii residents a free checked bag and a quarterly 10% low cost on flights.
Alaska plans to introduce a wide range of further communities within the coming months, with themes centered on meals, household journey and vacationers based mostly exterior the U.S.
New premium bank card
Alaska did not simply announce a serious loyalty program revamp. It unveiled its long-expected premium bank card: the Atmos Rewards Summit Visa Infinite Credit score Card, which has a handful of perks we have not seen on another cobranded airline card.
The cardboard has a $395 annual payment, falling squarely between many entry-level airline playing cards with annual charges round $100 and pricier competitor playing cards that now typically cost upward of $550 yearly to carry.
You’ll be able to learn all concerning the card on this story, however this is a rundown of the highest advantages that can tie in with the brand new Atmos Rewards program.
International Companion Awards
Cardholders can guide themselves a flight after which use their companion certificates to take a good friend or member of the family with them on that flight.
There are 4 issues to know right here:
You may get one certificates price as much as 25,000 factors annually after the account anniversary.You may get one other one price as much as 100,000 factors after spending $60,000 within the account 12 months. This might get you to Europe or Asia.You’ll be able to “high up” the certificates — so, if you wish to guide your companion on a 110,000-point round-trip itinerary, you should utilize 10,000 Atmos Rewards factors in your account to finish the reserving.These awards will be redeemed on Alaska or Hawaiian flights or any companion flights booked by way of these airways’ web sites. That features companions like American Airways, British Airways, Japan Airways, Cathay Pacific and dozens extra.
As much as 8 Alaska Lounge passes
You’ll be able to go to the Alaska Lounge community as much as eight instances yearly, although (sadly) these visits shall be restricted to 2 per calendar quarter. Cardholders can, nevertheless, share these passes with relations and mates.
To get a full-fledged Alaska Lounge (or Lounge+) membership, you will nonetheless should pay the annual dues or choose entry as a alternative advantage of Atmos Rewards Titanium (beforehand MVP 100K) elite standing.
Every move is legitimate for your entire journey day and consists of entry for as much as two accompanying kids.
Resort transfers
In some methods, the Atmos Rewards Summit card is not simply an airline card — it (kind of) has transferable forex.
Cardholders shall be allowed to switch their Atmos Rewards factors to 5 lodge loyalty packages:
Marriott Bonvoy (1:1 switch ratio)IHG One Rewards (1:1, accessible by way of November)Wyndham Rewards (1:1)I Desire Resort Rewards (1:2)Shangri-La Circle (8:1)
Flight delay vouchers
Cardholders who run right into a delay of two hours or extra on Alaska will get a $50 card-linked voucher, whatever the cause for the disruption.
This can even apply to cancellations inside 24 hours of departure.
“As a substitute of, like, stewing at SeaTac right here, we would like you to go and store in one of many shops, have a cocktail, make the most of it,” Catlin mentioned. “… whether or not it was in our management or not.”
This profit is predicted to finally lengthen to passengers on Hawaiian, seemingly later in 2026.
Different perks
The Atmos Rewards Summit comes with a couple of different perks, together with:
Charge credit on companion award bookings (as much as $25 per reservation)Waived same-day confirmed change charges on Alaska (and finally Hawaiian, anticipated later in 2026)A ten,000 standing level increase annuallyThe capability to earn 1 standing level for each $2 spent on purchasesA free first checked bag for you and as much as six companions
Moreover, cardholders will earn 3 Atmos Rewards factors per greenback spent on:
Eligible Alaska and Hawaiian purchasesDiningAll eligible purchases exterior the U.S.
For all different eligible purchases, cardholders will earn 1 level per greenback spent.
Welcome supply
For a restricted time, new candidates can earn 100,000 Atmos Rewards factors and a companion certificates price as much as 25,000 factors after spending $6,000 on purchases throughout the first 90 days from account opening.
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