Air Serbia has outlined a number of long-term strategic targets in its just lately printed annual report, specializing in increasing switch visitors by means of its Belgrade hub, forging new partnerships to assist long-haul operations, and enhancing the client expertise whereas sustaining profitability.
As a part of its progress technique, the airline emphasises its dedication to “pursuing worthwhile worldwide progress alternatives by leveraging aggressive benefits to enhance margins, primarily by means of the enlargement of switch visitors through Belgrade and by competing successfully in each the enterprise and leisure journey segments to and from Serbia”.
Air Serbia’s passenger share at Belgrade Airport
The service additionally highlights its intention to “discover partnerships to launch new nonstop long-haul routes, that are essential for additional increasing the regional community and strengthening Air Serbia’s place as a regional chief”.
Within the brief time period, Air Serbia notes it plans to strengthen cooperation with a spread of carriers, whereas its long-term technique consists of deeper integration with one of many main worldwide airline teams. Past increasing its community, the airline sees itself as a platform for broader regional consolidation. By positioning itself as an “incubator for cooperation amongst airways throughout the Balkans”, Air Serbia goals to advertise nearer integration and reinforce the general competitiveness of the area’s aviation sector.
Internally, the airline says it’s putting a robust emphasis on reworking its office tradition. It notes vital investments are being made in coaching and worker improvement to assist the supply of improved customer support.
On the core of Air Serbia’s technique stays a twin concentrate on profitability and progress. The airline says is actively pursuing initiatives geared toward lowering operational prices whereas rising income streams. In a latest interview, the airline’s CEO, Jiri Marek, famous, “We attempt to align our value construction with that of low-cost carriers whereas providing choose premium companies that passengers are prepared to pay additional for. The steadiness between low working prices and value-added companies is what allows us to stay worthwhile”.
